{"id":1667,"date":"2026-01-16T12:53:36","date_gmt":"2026-01-16T11:53:36","guid":{"rendered":"https:\/\/thegrey.es\/metodologia\/"},"modified":"2026-02-09T17:12:56","modified_gmt":"2026-02-09T16:12:56","slug":"methodology","status":"publish","type":"page","link":"https:\/\/thegrey.es\/en\/methodology\/","title":{"rendered":"Methodology"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”hero-section right” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/thegrey.es\/wp-content\/uploads\/2026\/01\/methodology-hero-opt.jpg” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Metodolog\u00eda” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Methodology<\/h1>\n

We analyse, listen and thoroughly understand the reality of each client. We do not offer standard recipes: each plan arises from the uniqueness of the person who trusts us.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”intro-description-section” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Estrategia a medida” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Customized strategy<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Descripci\u00f3n” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

At The Grey we start from a conviction: there is no universal recipe for influencing, communicating or positioning oneself with legitimacy.<\/strong> Each organisation operates in a unique political, media and social environment, and needs a strategy built using deep knowledge<\/strong>, not templates.<\/p>\n

Our methodology combines analytical rigour and reputational sensitivity<\/strong> to offer tailor-made solutions, designed with intelligence and knowledge, and implemented with continuous support.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”methodology-section” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Principios diferenciales de la metodolog\u00eda The Grey” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Distinctive
features of
The Grey’s methodology<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Tailor-made” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Tailor-made<\/h4>\n

Each project is designed from scratch; there are no templates.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Discreci\u00f3n y rigor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Discretion and rigour<\/h4>\n

Absolute confidentiality and methodological stringency.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Acompa\u00f1amiento real” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Real accompaniment<\/h4>\n

Personalised and continuous follow-up by a senior team.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Anticipaci\u00f3n” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Anticipation<\/h4>\n

We help to anticipate problems and turn them into opportunities.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Inteligencia + Excelencia” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Intelligence + Excellence<\/h4>\n

We combine analytical tools and qualitative experience.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Medici\u00f3n cualitativa” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Qualitative measurement<\/h4>\n

We analyse perceptions, relationships and institutional positioning.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”The Grey convierte informaci\u00f3n en inteligencia” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\"\"<\/p>\n

The Grey turns information into intelligence, intelligence into opportunities, and opportunities into strategic action.<\/em><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Alfonso Mateos” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Alfonso Mateos,<\/strong> Director of The Grey\u2019s Madrid Office.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”stages-items-section” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Cuatro etapas” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Four flexible and
modular stages<\/h2>\n

The Grey’s methodology is structured in four stages (flexible and modular) that can be adapted to each client and context.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”ETAPA 01″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

STAGE 01<\/h4>\n

Audit of services<\/h3>\n

Understand first, act later<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Objetivo” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[AIM]<\/h5>\n

To gain an in-depth understanding of who the customer is, where they are, how they are perceived and in what environment they operate.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Componentes” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

[COMPONENTS]<\/h5>\n
    \n
  • Internal analysis: culture, narrative, leadership, decision structure, perceived legitimacy.<\/li>\n
  • External analysis: perception of stakeholders and the competitive, regulatory and reputational environment.<\/li>\n
  • Mapping of key actors and issues.<\/li>\n
  • Public maturity assessment.<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_text admin_label=”Herramientas” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    [TOOLS]<\/h5>\n

    Interviews, media analysis, documentary review, political\/ regulatory intelligence.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Entregable” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    [DELIVERABLES]<\/h5>\n

    Positioning and needs detection report.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”ETAPA 02″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    STAGE 02<\/h4>\n

    Strategic design<\/h3>\n

    Define where to go and how to do it with legitimacy and effectiveness (efficacy + efficiency)<\/em><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Objetivo” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    [AIM]<\/h5>\n

    To formulate a comprehensive Public Affairs and Communications strategy aligned with the client’s identity, purpose and context.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Componentes” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    [COMPONENTS]<\/h5>\n
      \n
    • Definition of influence and\/or positioning objectives.<\/li>\n
    • Formulation of central narrative.<\/li>\n
    • Identification of lines of action.<\/li>\n
    • Determination of success indicators.<\/li>\n
    • Construction of contingency scenarios and risk management.<\/li>\n<\/ul>\n

      [\/et_pb_text][et_pb_text admin_label=”Entregable” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      [DELIVERABLES]<\/h5>\n

      Strategic roadmap validated with the client.<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”ETAPA 03″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      STAGE 03<\/h4>\n

      Action plan and execution<\/h3>\n

      Move from strategy to action with precision and consistency<\/em><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Objetivo” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      [AIM]<\/h5>\n

      Convert the strategy into a time-bound operational plan with accountabilities, milestones and tracking metrics.<\/p>\n

      [\/et_pb_text][et_pb_text admin_label=”Componentes” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      [COMPONENTS]<\/h5>\n
        \n
      • Timeline design with phases, priorities and key moments.<\/li>\n
      • Development of materials and content.<\/li>\n
      • Planning of dialogue with stakeholders and the media.<\/li>\n
      • Activation of the continuous monitoring team (The Grey Desk).<\/li>\n<\/ul>\n

        [\/et_pb_text][et_pb_text admin_label=”Entregable” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        [DELIVERABLES]<\/h5>\n

        Action plan with milestones, calendar, KPIs and accountabilities.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”ETAPA 04″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        STAGE 04<\/h4>\n

        Accompaniment and continuous evaluation<\/h3>\n

        Be close, always<\/em><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Objetivo” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        [AIM]<\/h5>\n

        To ensure consistent execution, proactive monitoring and continuous improvement to ensure effectiveness.<\/p>\n

        [\/et_pb_text][et_pb_text admin_label=”Componentes” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        [COMPONENTS]<\/h5>\n
          \n
        • Periodic review meetings and continuous reporting channels.<\/li>\n
        • Constant regulatory and reputational monitoring.<\/li>\n
        • Proactive strategic adjustments in the face of changes in context.<\/li>\n
        • Evaluation of results and learning.<\/li>\n
        • Analysis of results.<\/li>\n<\/ul>\n

          [\/et_pb_text][et_pb_text admin_label=”Entregable” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          [DELIVERABLES]<\/h5>\n

          Follow-up reports, narrative review, impact indicators and adjustment recommendations. <\/p>\n

          Final report with analysis of results and proposed follow-up with areas for improvement.<\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”video-section medium” _builder_version=”4.27.4″ _module_preset=”default” background_video_mp4=”https:\/\/player.vimeo.com\/progressive_redirect\/playback\/1156089179\/rendition\/1080p\/file.mp4%20%281080p%29.mp4?loc=external&log_user=0&signature=5cd37f6f77f89eae69acfbef74a184cb12647523ac95d41e699f7073f207db2b” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”%91VIDEO%93″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”help-section” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”\u00bfPodemos ayudarte?” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          \u00bfCan we help you?<\/h2>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Cu\u00e9ntanos tu proyecto y dise\u00f1aremos contigo una soluci\u00f3n a medida” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          Tell us about your project and we will design a tailored solution for you. <\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM0NyJ9fQ==@” button_text=”Contact us” admin_label=”Contactar” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          Methodology We analyse, listen and thoroughly understand the reality of each client. We do not offer standard recipes: each plan arises from the uniqueness of the person who trusts us.Customized strategyAt The Grey we start from a conviction: there is no universal recipe for influencing, communicating or positioning oneself with legitimacy. Each organisation operates in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1667","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMethodology | The Grey<\/title>\n<meta name=\"description\" content=\"We thoroughly analyze and understand each client to create tailor-made plans, without standard recipes, based on their reality and uniqueness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegrey.es\/en\/methodology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Methodology | The Grey\" \/>\n<meta property=\"og:description\" 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