Methodology

We analyse, listen and thoroughly understand the reality of each client. We do not offer standard recipes: each plan arises from the uniqueness of the person who trusts us.

Customized strategy

At The Grey we start from a conviction: there is no universal recipe for influencing, communicating or positioning oneself with legitimacy. Each organisation operates in a unique political, media and social environment, and needs a strategy built using deep knowledge, not templates.

Our methodology combines analytical rigour and reputational sensitivity to offer tailor-made solutions, designed with intelligence and knowledge, and implemented with continuous support.

Distinctive
features of
The Grey’s methodology

Tailor-made

Each project is designed from scratch; there are no templates.

Discretion and rigour

Absolute confidentiality and methodological stringency.

Real accompaniment

Personalised and continuous follow-up by a senior team.

Anticipation

We help to anticipate problems and turn them into opportunities.

Intelligence + Excellence

We combine analytical tools and qualitative experience.

Qualitative measurement

We analyse perceptions, relationships and institutional positioning.

The Grey turns information into intelligence, intelligence into opportunities, and opportunities into strategic action.

Alfonso Mateos, Director of The Grey’s Madrid Office.

Four flexible and
modular stages

The Grey’s methodology is structured in four stages (flexible and modular) that can be adapted to each client and context.

STAGE 01

Audit of services

Understand first, act later

[AIM]

To gain an in-depth understanding of who the customer is, where they are, how they are perceived and in what environment they operate.

[COMPONENTS]
  • Internal analysis: culture, narrative, leadership, decision structure, perceived legitimacy.
  • External analysis: perception of stakeholders and the competitive, regulatory and reputational environment.
  • Mapping of key actors and issues.
  • Public maturity assessment.
[TOOLS]

Interviews, media analysis, documentary review, political/ regulatory intelligence.

[DELIVERABLES]

Positioning and needs detection report.

STAGE 02

Strategic design

Define where to go and how to do it with legitimacy and effectiveness (efficacy + efficiency)

[AIM]

To formulate a comprehensive Public Affairs and Communications strategy aligned with the client’s identity, purpose and context.

[COMPONENTS]
  • Definition of influence and/or positioning objectives.
  • Formulation of central narrative.
  • Identification of lines of action.
  • Determination of success indicators.
  • Construction of contingency scenarios and risk management.
[DELIVERABLES]

Strategic roadmap validated with the client.

STAGE 03

Action plan and execution

Move from strategy to action with precision and consistency

[AIM]

Convert the strategy into a time-bound operational plan with accountabilities, milestones and tracking metrics.

[COMPONENTS]
  • Timeline design with phases, priorities and key moments.
  • Development of materials and content.
  • Planning of dialogue with stakeholders and the media.
  • Activation of the continuous monitoring team (The Grey Desk).
[DELIVERABLES]

Action plan with milestones, calendar, KPIs and accountabilities.

STAGE 04

Accompaniment and continuous evaluation

Be close, always

[AIM]

To ensure consistent execution, proactive monitoring and continuous improvement to ensure effectiveness.

[COMPONENTS]
  • Periodic review meetings and continuous reporting channels.
  • Constant regulatory and reputational monitoring.
  • Proactive strategic adjustments in the face of changes in context.
  • Evaluation of results and learning.
  • Analysis of results.
[DELIVERABLES]

Follow-up reports, narrative review, impact indicators and adjustment recommendations.

Final report with analysis of results and proposed follow-up with areas for improvement.

¿Can we help you?

Tell us about your project and we will design a tailored solution for you.

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